Vendor Information
APPLY TO VEND AT THE
San Diego Made Holiday Market
Saturday, November 15, 2025 - 10:00 AM to 5:00 PM
Sunday, November 16, 2025 - 10:00 AM to 4:00 PM
The event will be held outdoors in the Preble Field at the beautiful and spacious NTC Park. This two-day celebration of handmade shopping will feature 125+ makers, photo opportunities, food trucks, live music, and more!
We welcome all vintage, curated small-batch, artisanal, tasty, and handmade vendors to apply, and we thank you for celebrating this milestone with us!
PLEASE NOTE that this application is for craft booth, artisanal vendors & prepackaged foods only (like spices, honey, cookies, etc.). Catering food vendors (on-site food preparation like food trucks & hot food stands), sponsors, musicians, workshops, coffee, balloon artists, face painters, florists, etc. can submit an activation interest form here!
PLEASE READ BEFORE APPLYING
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PLEASE READ BEFORE APPLYING
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PLEASE READ BEFORE APPLYING
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PLEASE READ BEFORE APPLYING • PLEASE READ BEFORE APPLYING • PLEASE READ BEFORE APPLYING •
Who We Are and What We Value
San Diego Made, a woman-owned and operated small business, has been hosting markets in the greater San Diego area since 2014. Our unwavering mission is to nurture opportunities for local artists and makers, fostering their business growth through memorable events that inspire guests to support the local economy. We wholeheartedly believe in you and your craft, and we're committed to providing our vendors with a positive market experience! Thank you for considering San Diego Made as part of your small business journey—we hope to have you at our upcoming event!
Vendor Fees + Giveaway Items
The application fee is $20 and covers the administrative costs of processing applications. Please note that we will not be able to accept all vendors who apply, and this fee is non-refundable. If you are not selected, you will be given one free admission ticket into the event to attend as a guest, as we'd still love to have you be a part of the event and value your presence in our creative community!
Vendors who apply via the waitlist application after the application cut-off date will not be charged an application fee, but it will be included in your invoice to participate if you are selected.
Should you be selected to participate, the booth fee and space options are as follows:
Outside 10'x10' shared Booth: $275 per vendor*
Outside 10'x10' Booth: $405
*If you have lower-priced items, it is recommended that you consider a shared booth.
Canopies, tables, and chairs are not provided, and we prefer that vendors use white canopies to keep the event aesthetically consistent.
We also require that vendors donate 10-15 Promotional Gifts at a combined wholesale value of $65 for our giveaways. These items are used for various promotions to help market the event or reward VIP guests and are super valuable to this effort. If you prefer to opt out, you can pay a fee of $50, which will go towards purchasing promotional items on your behalf. If you have a significant hardship in meeting this requirement, please let us know in your application.
We offer 2-3 need-based Vendor Scholarships per event that you can elect to apply for on your application as well.
Terms & Conditions
Rain or Shine
The Event may be held regardless of the weather. In the event of cancellation due to weather conditions, including but not limited to rain or other adverse weather, no booth fees will be refunded. However, all booth fees paid shall roll over to the rescheduled event date, if applicable, or shall be credited towards participation in a future event hosted by San Diego Made within 12 months.
Cancellation Policy
If cancellation occurs more than 30 days prior to the event, the Vendor shall be entitled to receive a refund equal to 50% of the booth payment. If Vendor cancellation occurs within 30 days of the event, no refund shall be issued.
Late Payment
If accepted into the market, vendors will be notified and invoiced via square. Each vendor will be notified of the payment due dates (listed below) and will be included in acceptance notification. If payment is not made by the due date, a late payment fee of $35 will be added to the invoice.
Permits
All vendors must obtain a seller’s permit from CA State Board of Equalization and collect sales tax for all sales. All food vendors are expected to obtain a TFF permit - (temporary food facility), or MMF (mobile food facility), if applicable.
By applying for this event, you are agreeing to our full vendor terms & conditions.
Click here to read our full vendor terms & conditions.
Links for more information:
Marketing + Promotion
Our vendor fees cover the cost of our venue, event features, permits, and marketing, so just like you, we rely on attendance to make a profit! Our marketing budget includes a professional Public Relations campaign, an extensive social media ad campaign, flyers and posters, banners, and a google ad campaign. In addition to our efforts, we ask our vendors to take part in promoting the event as well! The more we come together to spread the word, the more successful we all will be. Our team will provide you with graphics, videos, flyers, posters, and promotional tips, and we will also do our best to feature as many vendors as possible on our Instagram account!
In terms of expected attendance, we can never guarantee numbers, but our last, two-day outdoor Market had roughly 4,000 in attendance.
Vendor Criteria
All vendors must have quality vintage, curated small batch, artisanal, tasty, and/or handmade products, clear and professional-looking product images, and a professional-looking booth setup. Here is a great article with vendor booth ideas! While we want to ensure that this market is inclusive, we also need to ensure that our shoppers have a high-quality handmade, artisanal, and vintage shopping experience and that your investment in this event will result in sales.
We do not accept resellers or MLM (doTERRA, Young Living, Paparazzi, etc.) We do accept vendors from outside of San Diego!
If you are unsure if you should apply, email us your info at markets@sandiegomade.org and we’ll be in touch!
Application Timeline
Applications open - September 8
Rolling Acceptance Begins- September 15
Applications Close - September 26
All vendors notified- September 30
Payments Due - one week after acceptance
Promotional Gifts Due - October 18
Please note: Not hearing back right away does not mean you aren’t being considered. We take time to ensure a good balance of vendors, product categories, and other event needs. Thank you for your patience and understanding as we thoughtfully review each application!
Waitlisted vendors and those who apply after the application deadline will only be notified if and when a spot becomes available.
We accept waitlisted vendors all the way through the week leading up to the event, so you could be notified only a few days before the event. There are always last-minute cancellations!
If you have any questions, feel free to contact us at markets@sandiegomade.org.
